Engineering
You Can See
WIX Premium Oil Filters are built to handle the conditions that put serious stress on an engine. Our job was to make all that engineering easier to understand—and a lot more engaging.
We developed a campaign that brought the technology inside the filter to life through an animated informational video, sales brochure, social content, and a redesigned website. The work translated complex product benefits into clear, compelling visual storytelling, highlighting everything from the silicone anti-drainback valve and synthetic fiber media to the heavy-duty construction and high-flow design.
The result was a cohesive product experience that helped WIX communicate the performance behind the product across every stage of the customer journey—from social feeds and sales conversations to the website.