MetLife Investment Management is a global investment manager responsible for over half a trillion dollars in assets, yet most people only think of MetLife for insurance. To change perceptions, we tackled this issue head-on by having institutional investors candidly express their doubts about MetLife’s credibility. Doubts which MetLife confidently erases with a way of doing things that’s far from typical when it comes to institutional investing. The campaign includes TV/video, digital banners, social media (LinkedIn and Twitter), print and website content and landing page. Mythic managed all aspects of the TV/video broadcast process from ideation through production.