Reversing the way
people think about auto repair.

DISCOVER

Remind people that Meineke is an expert
one-stop-shop for total car care they can trust.

FOCUS

Reassured car owners that they only pay for
the services they need and get the
transparency they deserve.

MAGIC

By creating analogous situations where something
wouldn’t normally be accepted, we invited people to reverse the way they think about car care.

Mechanic in a workshop using a tablet near a car engine.

UNDER THE HOOD

Car repairs can be full of mystery and mistrust. Our goal for this campaign was to demystify the process and bring in transparency. We teamed up with our good friend photographer Tibor to capture candid moments inside the Meineke garages. Giving people an open, first hand look into what happens under the hood.

Meineke auto repair advertisement featuring a mechanic checking a car's engine, offering free check engine light scan, 23-point inspection, and online appointments. Includes local operation and vehicle drop-off services.
Advertisement for Meineke brake service showing a brake rotor and caliper with offers for 50% off brake pads and shoes.
Person standing in front of a Toyota Tacoma truck near a Meineke car care center, smiling with arms crossed.
Mechanic working on a car engine in a garage, wearing safety glasses and a black uniform, with another car on a lift in the background.
Mechanic using tablet in auto repair shop with car engine open
Mechanic performing an oil change underneath a lifted car in a repair shop.
Mechanic inspecting vehicle on a lift in an auto repair shop, surrounded by tools and equipment.
Mechanic working in an auto repair shop with vehicles on lifts
Couple standing in front of a red SUV at a Meineke car care center.
Two customers receive car keys from a mechanic outside a Meineke car care center.
Mechanic inspecting car underside on lift in auto repair shop.

WANNA SEE MORE?

A person holding fries and a snack with a Sheetz logo, in front of large 3D text reading "HAVE IT ALL."
Bus stop with two Cone Health ads at night, surrounded by greenery and flowers. Left ad features a medical team with text "w/innovative care". Right ad shows a child at a table with vegetables, text "w/veggies."