BRANDING
+ IDENTITY

For a logo to be successful, it needs to have several supporting elements. This “brand identity system” keeps your branding fresh and consistent.

  • Logos don't explain your business, that's the job of your messaging. A logo makes you iconic, identifiable, and memorable. We don't chase trends for the sake of trends. We create logos that last and hold meaning to the business.

  • “Brand Identity System.” “Modular Identity System.” “Logo System.”

    Whatever you’ve heard it called, the key word is “system.” Your brand is more than a logo. Your name, identity, and package design all need to reflect a compelling, core BRAND ESSENCE.

    An identity “system” is a suite of visual elements that can be used across all your brand’s touch-points. These can include a main logo, alternate logo builds, icon system, textures, typography, and a specific color palette.

    Used smartly, these elements keep your branding fresh and lively across different pieces while still being consistent and familiar.

  • High-level, brand messaging. Taglines, descriptive and expressive headlines, brand narratives, and positioning statements. We also work with partners to develop and deploy any ongoing content marketing.

  • How your product looks on the shelf could be the difference between it getting picked up or passed by. We'll design the hell out of your labels to make sure your putting your best foot forward.

ADVERTISING
CAMPAIGNS

Delivering the right message to the right audience with the right medium.

  • This is all about figuring out who you are as a brand and how you want to speak to our audience. Aside from great product or service, you need to tell a compelling story.

    Why are you doing what you do?

    How did you get your start? Why does it matter?

    This idea needs to align with your overall concept—that is, a collection of ideas including your overall brand archetype, business model, product story and pricing.

  • It all starts with an idea. Something to help your brand or product stand apart from the rest of the market. Once you have defined your position then it's time to own it.

  • Capturing and using the right visuals can help tell your story, evoke emotions and separate your brand from the competition.

WEBSITES +
SOCIAL MEDIA

Your website and social media are main hubs of your brand. Your overall presence online should be memorable, identifiable, and consistent.

  • One of the most important steps in this entire process is determining what content you need on your site, and figuring out where it belongs.

    This all takes the form of a site map which, along with your brand foundation, will drive design and functionality considerations through the next phase.

    We’ll generally present the home page and a few key secondary pages as well as some examples to give you a sense of how the site will look and feel across different devices (phone versus tablet versus desktop).

  • We develop creative ideas that engage your audience and build your brand reputation.