Cone Health is
w/you.

DISCOVER

Cone Health wanted a new brand campaign that fully embraced its mission of We’re Right Here With You

FOCUS

Developed a campaign that seeks to connect all who live, work and thrive in the communities that Cone Health serves: caregivers, patients, families, and 1 million+ neighbors.

MAGIC

The campaign captures the essence of Cone Health’s mission, purpose and core values in a simple, but meaningful graphic expression: w/you.

Brand guidelines for Cone Health
Outdoor billboard featuring a swimmer doing laps in a pool with text "w/morning laps" and Cone Health logo.
Billboard featuring a child leaning over a table with vegetables, text "w/veggies," Cone Health logo, and "we're w/you" slogan.
Bus stop at night with two health-related advertisements; one features a surgeon, the other shows a child with vegetables, both branded "Cone Health."
Three social media posts from Cone Health featuring healthcare workers assisting patients with captions: 'w/encouragement,' 'w/kiddos,' and 'w/deep breaths.' Each post includes a description of Cone Health's commitment to patient care.
Two images side by side; left showing a person stretching with children on yoga mats, captioned "w/stretttttch," and right showing an elderly person with a birthday cake lit with 99 candles, surrounded by friends or family, captioned "w/99 candles." Branded with Cone Health logo and "we’re w/you" slogan.

WANNA SEE MORE?

Vineyard with rows of grapevines, rolling hills, and a barn under a partly cloudy sky.
Two people smiling in front of a red car at a Meineke car care center.